General Contractors
Whole-home renovations, additions, and project management.
- Whole-home remodels
- Additions & ADUs
- Project estimates
Client acquisition for home-service contractors
More booked estimates. Less chasing work.
Kelo runs your customer acquisition — advertising, follow-up, qualification, and scheduling — so qualified homeowners land on your calendar and you can focus on running the business.
No long-term lock-in. Introductory service at $999/mo — advertising paid separately.
Keloacquisition systemActive
Homeowner inquiry
A homeowner in your area asks about your work.
Follow-up & nurture
Fast response. Kept warm until there's a decision.
Qualification
Matched to your service area, project size, and criteria.
Booked estimate
A time that works for you — on your calendar.
Next estimate
Wed · 10:00 AM — Kitchen estimate
Built forGeneral contractorsRemodelersRoofingHVACElectricalLandscaping & hardscapingKitchen & bath
The reality
Growing a contracting business is hard enough without chasing every lead yourself.
Most home-service businesses don't have a customer-acquisition problem. They have a consistency problem — the work of finding homeowners never stops, and it rarely gets done well.
You started this to build things — not to become a full-time salesperson.
Kelo takes the acquisition work off your plate so the pipeline stops depending on you remembering to follow up.
Referrals alone aren't a plan
Word-of-mouth is great when it shows up — but you can't scale a business around something you can't count on.
Inquiries arrive when they want
One busy week, then three quiet ones. A pipeline shouldn't feel like the weather.
Follow-up eats your evenings
The interested homeowner who never got a second message? They already booked someone else.
Leads that go nowhere
You paid for a list of names that weren't your customer. Money out, nothing back.
No consistent pipeline
You can't hire, plan, or grow around work you can't see coming.
The Kelo solution
Four moving parts, organized into one system.
Individually, advertising and follow-up and qualification and scheduling are each a job. Together, as one system, they become a reliable way to fill your calendar with qualified estimates.
Advertising
Put your business in front of homeowners who are actively looking for the work you do.
Follow-up
Every inquiry gets a fast response and stays warm until there's a real decision.
Qualification
We sort homeowners against your service area, project size, and criteria — so you see the right ones.
Scheduling
Qualified homeowners land on your calendar as booked estimates, at times that work for you.
The result
One organized client-acquisition system
Advertising, follow-up, qualification, and scheduling working together — instead of four disconnected things you have to keep up with yourself. The output is simple: qualified homeowners, booked on your calendar.
Qualified estimates, booked
The only metric we're optimized for.
How Kelo works
From the first inquiry to a booked estimate.
A simple, repeatable process built around your business — not a template applied to everyone.
Step 01
Understand your business
We start with how you actually work — your services, service area, ideal projects, capacity, and where you want to grow.
- Services and project types you take
- Service area and travel radius
- Ideal project size and value
- Current capacity and growth goals
Step 02
Attract interested homeowners
Tailored campaigns and relevant content put your business in front of homeowners who are actually looking for the work you do.
- Campaigns built around your offer
- Homeowners in your service area
- Messaging that matches your work
- A steady flow of interested inquiries
Step 03
Qualify and follow up
We sort homeowners against your criteria and keep interested prospects moving — so the right ones reach a decision instead of going quiet.
- Matched to your project criteria
- Fast, consistent follow-up
- No inquiry left hanging
- Clear handoff when they're ready
Step 04
Book the estimate
Qualified homeowners get a time that works for you and land directly on your calendar as a booked estimate. You show up and do the work.
- Times that fit your schedule
- Booked straight onto your calendar
- Confirmed and ready for you
- You focus on the estimate, not the chase
Who we work with
Home-service businesses that book estimates with homeowners.
If you meet homeowners on-site to scope and quote a project, the Kelo system is built for the way you work.
Roofing Companies
Re-roofing, inspections, storm and replacement work.
- Roof replacements
- Storm inspections
- Material estimates
HVAC Companies
Installations, seasonal tune-ups, and system replacements.
- System installs
- Maintenance plans
- Replacement quotes
Landscaping & Hardscaping
Outdoor living, patios, retaining walls, and full builds.
- Hardscape builds
- Outdoor design
- Site estimates
Kitchen & Bath Remodelers
Cabinetry, countertops, and full kitchen and bath remodels.
- Cabinetry
- Countertops
- Remodel estimates
Electrical Contractors
Panel upgrades, new construction, and rewiring projects.
- Panel upgrades
- New builds
- Rewiring quotes
Why Kelo
A system worth handing the acquisition to.
The value isn't a tactic or a channel. It's having a reliable, organized way to fill your pipeline — so growth stops depending on you.
Booked estimates, not vanity leads
We're measured by the appointments that land on your calendar — not by clicks or impressions that don't pay the bills.
Built around your business
Your service area, project size, capacity, and goals shape the system — not the other way around.
Organized follow-up
Every interested homeowner gets a consistent, timely follow-up so none of them slip through the cracks.
Clear communication
You always know what's running, what's working, and what we're adjusting — in plain language.
Measurable performance
We track the numbers that matter for your pipeline and show them to you, so decisions aren't guesses.
Simple for you
You run the business. We run the acquisition. The part you see is a calendar with estimates on it.
Growth Call
A focused call to see if we're a fit.
The Growth Call isn't a sales pitch. It's a working conversation to understand your business and decide whether our acquisition system can actually help you grow — before either of us commits.
What we'll cover
- Current revenue and approximate profit margins
- Average project value
- Monthly project volume
- Current customer-acquisition methods
- Business growth goals
- Opportunities for additional qualified estimates
October 2026
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About Kelo
Built so great contractors don't have to chase work to stay busy.
Kelo Marketing exists to give home-service businesses a practical, reliable way to connect with the homeowners who need them. We believe a great contractor shouldn't have to choose between doing the work and finding it.
So we built a system around the part that's hardest to keep consistent — finding qualified homeowners and turning that interest into booked estimates. Advertising, follow-up, qualification, and scheduling, organized into one process instead of four disconnected things to keep up with.
The goal is simple: a more predictable path to the work that grows your business.
FAQ
Straight answers to the obvious questions.
If something's missing, ask us directly — we'd rather answer honestly than hide behind marketing copy.
Let's put qualified homeowners on your calendar.
Book a Growth Call. We'll look at your business and tell you honestly whether our acquisition system fits — no pressure, no pitch.